Maioli Mario

"It's not easy to talk about Mario Maioli, architect, urban planner, designer and painter, but, above all, an extraordinary talent coordinator and art master, so little practiced in Italy, to never put themselves in the front row". Giovanni Klaus Koenig. Mario Maioli, born in Valenza in 1931 and son of a well-known goldsmith, began his career as an architect collaborating on important urban projects with famous Italian architects such as Pier Luigi Spadolini and Giuliano Guiducci. Subsequently, as head of the Fiat Auto Style Center, he was one of the protagonists of car design and engineering for Fiat, Lancia, Autobianchi and Alfa Romeo for 15 years. Among the projects developed in those years we should mention the FIAT UNO car, which was produced in more than 15 million units and the famous "five barrette" logo that was the FIAT brand during that period. At the end of his career, using the technologies borrowed from industrial production processes, he dedicated himself to art by writing a new page in the history of jewelry. In addition to making jewelry, he also dedicated himself to painting, creating highly structured acrylic surfaces in their composition. His works have been exhibited in various international exhibitions through the Fondazione Sartirana Arte and the Italian Cultural Institute. Silver medal XIII Triennale di Milano of 1964. Add a thought of Mario on Maioli. Through his words, the meaning of his work: "in all my professional life, I have always believed that it was important to be consistent and modest, to respect the needs of society, to promote honest and innovative aspects of design, without indulging in a simple aesthetics, in complete freedom and without external influences. " Source: mariomaioli.com